Monday, September 03, 2007

New NFL Logo


Why mess with a good thing? Are the minor changes to the NFL logo really worth changing everything league wide from jerseys and licensed merchandise to signage at stadiums?

Personally, I don't think so, especially when the changes are negative. I understand what they are trying to do, simplify and modernize. But the new logo is too simple and too clean. If they were trying to best illustrate the NFL as the No Fun League, they did a good job. The new logo isn't any fun, it's all business, kind of like the NFL in general.

What I have always liked about the current logo is that it looks like it is from the 1980's. It uses it's own made up font including the awesome curly-q "L" that nicely fills the dead space. The stars are busy, but they are what I think of most when I think of the NFL logo. And the football laying over the stars gives the logo a lot more depth despite it being drawn very 2-D while the new football is more 3-D. The current logo just has a lot more life to it.

Not that any of it matters in the long run. Team logos are one thing, they mean a lot. And the iconic images of the NBA and MLB are too ingrained to be changed. Despite the NFL's popularity, the logo isn't as meaningful or as ingrained in our culture, so tweaking it isn't a big deal even if it's a negative change. Chances are, I'll never even notice the difference and I probably never would've if they didn't make an announcement about it.

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6 Comments:

At 4:07 AM, Blogger kapgar said...

While the changes weren't entirely necessary, they are pretty nice. Fewer stars, the lack of the over-serification of the L. The football.

Thumbs up, overall.

 
At 9:12 AM, Blogger Mallrat said...

Being a firm subscriber of the "Is it good or is it stupid?" theory this falls firmly in the stupid category.

 
At 4:32 PM, Anonymous grant in des moines said...

Why mess with a classic?

 
At 11:32 PM, Anonymous Anonymous said...

Nice Post! Here is something more about NFL logo

New NFL Logo

 
At 7:57 PM, Anonymous Anonymous said...

not like roger goodell and not like nfl logo

 
At 4:19 PM, Anonymous Anonymous said...

I think the logo is great and effective at showing a new look without becoming a diversion.

Kevin Pakos host/producer ASPN Radio KXXT 1010 AM www.aspnradio.com

 

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